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Liz Goodgold KFC Branding | The Mogul Mom
Liz Goodgold discusses branding lessons learned from KFC. Link

KFC: The Untested and Untasted Brand: Branding Lessons from the “f ...
OK, I can continue to follow the unfolding saga of the once-brand KFC; you know the brand I mean – the one you and I knew dearly as Kentucky Fried Chicken. It was an indulgent treat; we knew it wasn't good for us, but we sopped up every ... Link

Reality Check: How to Test Your Marketing Messages
Branding speaker and expert Liz Goodgold has over 25 years of experience working for clients such as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-up. Her specialized, one-on-one branding and ... Link